UK-US creative agency Zero Degrees West (ZDW), which specialises in the film and entertainment sector, has been acquired by UK-based agency OC (previously known as Obviously Creative).
Based in London and Los Angeles, ZDW’s recent clients include Netflix, Warner Media, Amazon Studios and NBCUniversal.
The company will retain all its full-time staff as part of the deal, but ZDW founder and current CEO Jodie Waterhouse will depart after an initial consulting period. Alex Carter, founder of OC, will serve as CEO across both agencies
The acquisition is part of a wider restructure for OC, which has created a new parent company, OC Group. Its clients include Sony Pictures, BBC, Britbox, YouTube and Lionsgate.