Source: M-Appeal


Fidelity, Russian director Nigina Sayfullaeva’s steamy drama about female sexuality, has sold to multiple territories worldwide. The deals were confirmed this weekend by the film’s Berlin-based sales agent, M-Appeal.

It has sold the film to Capelight Pictures for Germany, Austria and Switzerland; to AT Entertainment for Japan; to Entermode Corp for South Korea and to MovieCloud for Taiwan.

Fidelity is making its European premiere at the International Film Festival Rotterdam, screening first on Monday January 27,

M-Appeal said it has received further multiple bids on Fidelity, about a woman caught in a sexless marriage. Suspecting her husband is having an affair, she starts cheating on him with random men.

The sales come on the back of the successful release of the film in Russia and in advance of its market premiere at the EFM next month. Handled by Sony in Russia, the film went out on 630 screens and racked up 370,000 admissions. Its world premiere was at Kinotavr, where it won a special jury diploma. It was produced through Droog Drooga Film Company and Premier Studios. The film is director Sayfullaeva’s second feature. His debut, Name Me, was an award winner in Tallinn and screened in San Sebastian.

Fidelity is the latest in an increasing list of Russian titles M-Appeal has handled, following on from, among others, Yuri Bykov’s The Major and black comedy, The Humorist. 

Happy TImes

M-Appeal has also been racking up the sales on another of its titles, Happy Times by Michael Mayer which screened in Tallinn late last year. The film, a comedy horror set over the course of a Shabbat dinner at a fancy Hollywood Hills mansion, won the script award at Haifa International Film Festival. It has now gone to Meteor Film for Germany, Austria and Switzerland; to Entermode Corp for South Korea; to MovieCloud for Taiwan and to MCF MegaCom Film for ex-Yugoslavia.

Happy Times is produced by Meyer, Paola Porrini Bisson, and Tomer Almagor. Its cast includes Stéfi Celma, who stars in the Netflix series Call My Agent and is also on Gilles Lelouche’s French drama, Pupille, and Michael Aloni, who also starred in Keren Ben Rafael’s Virgins and played the lead character in hit, Israeli series, Shtisel.

 M-Appeal has two films screening in official selection at this year’s Berlinale: Cocoon by Leonie Krippendorff will open the Generation 14plus section and No Hard Feelings, by Faraz Shariat, which has been selected for Panorama.