Alex Gibney’s documentary world premiered at SXSW.

Magnolia Pictures has acquired North American rights to Steve Jobs: The Man in the Machine.

Alex Gibney’s documentary had its world premiere at SXSW yesterday [March 14] and is a candid telling of the Apple icon through interviews with those close to Jobs at different stages in his life.

The company has acquired theatrical, VoD and home entertainment rights, while CNN Films has the television broadcast distribution rights.

Gibney commented: “I am delighted to partner with Magnolia on this film. Given our long history together, I look forward to premiering The Man in the Machine to audiences looking for a greater understanding of the celebrated tech icon.”

“Once again Alex Gibney takes on an iconic figure and masterfully reveals the complexities and motivations behind the Steve Jobs facade that has inspired the world,” added Magnolia president Eamonn Bowles. 

The deal was negotiated by Magnolia svp of acquisitions Dori Begley with Josh Braun of Submarine on behalf of the film-makers.

Steve Jobs: The Man in the Machine was produced by Gibney and Viva Van Loock. It was executive produced for CNN Films by Vinnie Malhotra and Amy Entelis, and for Jigsaw by Stacey Offman and Gaby Darbyshire.