Organic is to operate its publicity business as a standalone division and has promoted Emma McCorkell to run it.

In her new role, McCorkell will report directly to Rob Wilkerson, CEO of Organic-owner Target Media and Communications Group.

Nick Leese will continue to helm Organic Marketing as managing director and take a newly expanded role to build on the group’s publishing and branded content business, which includes Film3Sixty Magazine.

Leese, who founded Organic seven years ago, hired McCorkell as UK publicity director in Jan 2011. She was promoted to deputy managing director in May last year.

Previously, McCorkell was vp at Rogers and Cowan (London), handling the company’s UK publicity business.

As managing director, she will oversee UK offline and online publicity, social media, international, production and consumer publicity.

Over the past 12 months, Organic has run campaigns for films including The Five Year Engagement, Intouchables, Sightseers and Searching for Sugar Man. The international division worked with The Weinstein Company on award campaigns for Silver Linings Playbook and The Master, while managing Sony Pictures UK’s BAFTA campaign for Django Unchained.

Current projects include Joss Whedon’s Much Ado About Nothing and Kick-Ass 2 for Universal Pictures; the new Alan Partridge film for StudioCanal; Cannes Grand Prix winner Reality; and Mira Nair’s The Reluctant Fundamentalist.