Film tester Screen Engine has acquired dial test TV research pioneer ASI Entertainment.
Screen Engine will continue to focus primarily on film related research while ASI, which going forward will operate as Screen Engine/ASI, will service the television and advertising industries.
ASI principals Beverly Bolotin and Elliot Rosenberg will remain with the company.
Screen Engine founder and CEO Kevin Goetz (pictured at left) said, “ASI wrote the playbook on television programme testing. It is a great honour to be entrusted to uphold the brand legacy of a company I’ve so long admired.
“This will be a game-changer for all of us and especially for our clients. Our hope is that we become true industry disrupters as we fuse the innovative products that our two companies have built to form the industry’s go-to firm for all media and entertainment needs.”
“We are very fortunate that Beverly and Elliot, who are so well regarded across the television industry for their market leading dial research and analysis, will be remaining with the company,” said Screen Engine president Robert Levin (pictured at right). “Their years of leadership at the company are integral to its continued success.”
“We are thrilled to be joining the Screen Engine team,” said Screen Engine/ASI evp Bolotin. “In addition to being dynamic industry innovators, they share our strong commitment to our clients’ success.”
Screen Engine/ASI svp Rosenberg added, “We have always respected what Kevin built in such a very short time, and part of what attracted us was the ability to work with their cutting edge tools and best in class solutions that will undoubtedly propel Screen Engine/ASI forward at an accelerated rate.”
Isaac Palmer of Qualia Legacy Advisors acted as exclusive financial advisor to Screen Engine and Cypress LLP served as counsel with assistance from Manufacturers Bank.
David Bonrouhi of Calabasas Capital acted as exclusive financial advisor to ASI Entertainment and McGuire Woods served as their counsel.