Teen action drama Divergent leads the online buzz of films opening in the UK this week – but Captain America still commands the chart.
Sci-fi adventure Divergent generated the most online buzz of films opening in the UK this week, with nearly 13,000 comments across social media networks, of which 27% expressed intent to view.
However, an impressive 40% of the 735 comments about Richard Ayoade’s The Double said they intended to see the film.
In its second week on release, Captain America: The Winter Soldier whipped up the most buzz with more than 20,000 comments and 36% expressing intent to view.
The Raid 2 was the most buzzed about film of those to be released soon.
For an explanation of the Way to Blue chart and its methodology, which tracks ‘overall buzz’ and important ‘intent to view’ buzz, click here.
To view the chart in pdf format click here.