Communications agency Way To Blue has appointed Christelle Randall as its global head of publicity.
Randall joins from Premier PR where she held the position of senior account director, working on projects including Hereditary and The Florida Project. She has 15 years’ experience in the industry and her previous roles including five years at indie distributor Metrodome.
Based in London, her remit at Way To Blue will be to provide a digital-led publicity offering and to expand the company’s global footprint, including talent tours, festivals and unit publicity.
Former 20th Century Fox publicist Alice Lumley, also based in the UK, has been appointed to support Randall as publicity director. Alexia Paterson also recently joined from Universal Pictures International as digital strategy director.
Headquartered in London, Way To Blue also has offices in wider Europe, North America, Australia and Asia. The company’s clients include LAIKA, Amazon Prime, NBC Universal, Warner Bros and 20th Century Fox and Sony.
“Our aspiration since day one has been to challenge traditional models - this appointment shows our commitment to redefining traditional film publicity,” said Adam Rubins, CEO, Way To Blue.