Director Karen Cunningham and producer Julia Fetterman have launched new independent production company Pop-Up Films.

Fetterman will run and represent the company as Managing Partner/Executive Producer while Cunningham will continue to direct.

Cunningham has worked on the agency side as well as running her own production outfit Pink. She launched her directing career with Wonderful World.

Fetterman previously worked with Tony Kaye and has produced work for brands including T-Mobile, Heineken and Coca Cola.

The duo said: “We have known each other for many years and we feel the time is right to put our experiences together. We want to keep Pop-Up Films small and this will give us the creative freedom to work on great projects, and not be a slave to our overheads. This, we feel, will be appealing to our clients.”