TLA Releasing is due to commence principal photography on the romantic comedy Bearcity on August 10 in Manhattan and the greater New York area.

Douglas Langway is directing from a screenplay he co-wrote with Lawrence Ferber about the experiences of a tight-knit group of friends as they prepare for a big party weekend. TLA plans a 2010 release.

“We are thrilled that Bearcity is our inaugural film for the 2009/2010 production slate,” TLA Releasing production executive Derek Curl, said. “With the combined efforts of our talented director, a recognisable cast and a strong production team, this New York-flavoured romantic comedy is going to be great entertainment.”

The ensembe cast includes Gerald McCullouch, newcomer Joe Conti, Brian Keane, Stephen Guarino, Alex Di Dio, Gregory Gunter, James Martinez, and Sebastian Le Cause.

Heidi H Hamelin is producing and Curl and Lewis Tice serve as executive producers.