The international documentary distributor is being backed by social activism philanthropists The Bertha Foundation to release more than 100 films on iTunes over the coming months.
The roster includes the 2005 best documentary Oscar winner Born Into Brothels [pictured], which will be available in the UK, Australia, Canada, Hong Kong and a large swathe of Southeast Asia. Pricing will vary by country.
Other titles include Jesus Camp and Saving Face.
”The Bertha Foundation is providing an extraordinary opportunity for many, many ground-breaking documentary films to reach a much broader audience,” said ro*co films founder Annie Roney. “As both an international distributor and a direct content provider, we’re able to immediately leverage our award-winning film catalogue, bringing highly curated documentary film to iTunes viewers. There’s a vast audience outside of the United States hungry for these theatrical documentaries.”
“The Bertha Foundation works with inspiring leaders who are catalysts for social and economic change,” said Rebecca Lichtenfeld of Bertha Philanthropies. “ro*co’s slate of films dare us to explore issues more broadly, challenge the way we think, and often inspire us to greater social activism thus making this partnership a strong fit for Bertha’s mission.”