RealD and Russia’s Mirage Cinema Group secure 3D deal
Mirage to equip up to 60 auditoriums across Russia with RealD 3D.
RealD has secured its third deal with a major Russian exhibitor this year.
The 3D technology firm has signed a deal with Mirage Cinema Group to equip up to 60 auditoriums throughout Russia with RealD 3D, a process that has already begun.
There are now around 100 screens equipped with RealD 3D in Russia and an estimated 360 screens committed to the technology in the country.
The new deal will see existing 3D systems from a competitor removed and replaced with RealD 3D.
“This agreement with Mirage further demonstrates our continued focus on growth in the Russian market,” said Robert Mayson, Managing Director, RealD Europe.
“We look forward to quickly ramping up our installations across the Mirage circuit to ensure that Russian cinemagoers have the opportunity to enjoy a premium, bright and realistic RealD 3D visual experience for the upcoming summer and holiday film seasons.”
RealD 3D is now installed in around 22,200 screens by approx. 1,000 exhibitors in 68 countries around the world.