The next edition of the British export event will feature a raft of high profile premieres including Paul Andrew Williams’ Cherry Tree Lane.

The London UK Film Focus 2010 (28 June to 1 July) is ramping up. The four day British film export event, has attracted a handful of high-profile premieres from British sales agencies. These include Cherry Tree Lane, the latest from Paul Andrew Williams (London to Brighton) (pictured), Martin Kemp’s feature debut Exposé, Intandem Films’ UK/Spanish co-production Ways to Live Forever starring Ben Chaplin and Cosi starring Richard E. Grant and Mía Maestro.

Huge, the debut from British comedian Ben Miller starring BAFTA-winner Noel Clarke and Thandie Newton, will also screen at this year’s LUFF in the Breakthrough strand. Other highlights this year are Honeymooner from director Col Spector and Treacle Junior starring Aidan Gillen from BIFA nominated Jamie Thraves.

Film London Microwave title Freestyle, represented by High Point Media Group, Bonded By Blood starring Vincent Regan and Kireston Wareing, and Tom Tykwer’s Soub Boy will also screen at this year’s LUFF.

LUFF will welcome over 120 international film buyers and festival directors to London for the event. Now in its seventh year, it has expanded to also include a small selection of British films represented by foreign sales agents and non-British films from UK sales agents. This is in direct response to feedback from the industry following an independent review of LUFF commissioned by Film London and the UK Film Council.

“The changes to the LUFF this year reflect developments in the industry and I believe it is important LUFF evolves and adapts to these changes to ensure it remains as popular and as relevant as possible.,” commented Helena Mackenzie, head of inward investment and business development at Film London.

There will be around 50 titles in all presented at LUFF. Organisers say last year’s event resulted in around $4m worth of sales, up $1m from 2008.

The event’s primary funders are Film London and the UK Film Council and it is produced in partnership with the BFI, Film Export UK, UK Trade & Investment and the London Development Agency.