AT&T becomes p&a and multi-platform distribution and marketing partner alongside Richard Abramowitz’s theatrical pipeline Abramorama as Magnolia Home Entertainment takes remaining VOD and home entertainment rights for the new documentary Conan O’Brien Can’t Stop.

AT&T will preview the documentary to its AT&T U-verse TV subscribers on the eve of the theatrical release of the film, which premiered at SXSW in Austin, Texas, on Sunday.

Liesl Copland of WME Global negotiated the deal on behalf of the filmmakers with Brent Imai and Richard Wellerstein at AT&T, Abramowitz for Abramorama, and Tom Quinn at Magnolia Home Entertainment.

Conan O’Brien Can’t Stop chronicles the talk show host’s nationwide comedy tour after he left NBC in a much-publicised move last year following a 22-year tenure at the network. Rodman Flender directed.

“For a film like ours, and with Conan at its centre, it was imperative that we not follow typical business models in the release of this film,” the film’s two producers Gavin Polone and Rachel Griffin said.

“This distribution deal has been structured in a way that satisfies our audience in every possible manner and allows people to see the film on whichever platform they most prefer – be it on a big screen in a dark theatre with lots of other fans or the small screen of their choice. As part of this deal, AT&T will provide exclusive content related to the film to their customers – both on U-verse TV and also on AT&T mobile devices.”

“Conan has a very large and passionate fan base and we’re excited to give them an exclusive, first-look at this documentary on the AT&T U-verse platform of their choice,” Dan York, president of content at AT&T, said. “This deal is another example of how we continue to deliver unique content to our customers across all screens and platforms.”

Abramorama was involved on theatrical campaigns for Anvil! The Story Of Anvil and Exit Through The Gift Shop and will shepherd the film’s nationwide theatrical release through special “event” screenings.