Heineken International will launch a worldwide promotional campaign for the forthcoming James Bond film Quantum Of Solace.
The MGM/Columbia release of an EON production will hit cinemas in November 2008.
This marks Heineken's fifth consecutive partnership with the Bond franchise.
The campaign, featuring new Bond girl Olga Kurylenko, was shot using actual film sets and scenes from the film. The campaign includes TV, radio and print ads, promotions, interactive and digital initiatives, competitions and local tie-ins. The efforts kick off in about 40 countries from October.
Stefan Orlowski, group commerce director, Heineken N.V., said: 'Our long association with James Bond has helped enhance the profile of the Heineken brand across the world. The partnership supports our commitment to extend the brand's leadership position within the international premium beer segment. Our global campaign offers a great opportunity to drive sales growth and to help build the value of Heineken's brand equity.'
Melinda Eskell, manager Heineken Brand Communication, added: 'We worked in close partnership with Eon and Columbia Pictures to ensure the global campaign remained authentic to the film and the James Bond franchise. The involvement of Olga Kurylenko combined with the use of other authentic Bond assets provides Heineken the unique opportunity to allow our consumers worldwide to experience the world of Bond.'