Initially, Joost users worldwide will be able to choose from around 150 clips from Bollywood movies featuring songs such as Dil Na Diya, Aankhon Ki Gustakhiyan and Jhalak Dikhla Ja. Saavn has more than 10,000 clips in its library and more will be added to the Joost collection each week. Eventually, the deal is expected to cover complete movies as well.
Yvette Alberdingk Thijm, Joost's executive vice president, content strategy and acquisition, said, 'There is a growing appetite for Bollywood films and music around the world, but until now there hasn't been widespread access to great Bollywood programming. As a global distribution platform, Joost is a destination where people connect over their favorite programming, and our partnership with Saavn demonstrates the range and depth of the programming on Joost.'
Saavn is a web community and social network that acquires, packages, and markets Bollywood and other South Asian films, music and TV shows on all on-demand media platforms worldwide.
The recently launched Joost platform uses secure, peer-to-peer streaming technology to offer free video content - organized into more than 150 channels covering different programming genres - to broadband Internet users. The recently-launched service has content deals with companies including Aardman Animation, MTV, National Geographic, ShortsTV and Warner Bros Television.