Katerina Kolerova has joined Sony Pictures Television International (SPTI) as sales director for Russia and the CIS.

Kolerova is based in Moscow, and previously worked at VID Entertainment Group. Sony had served the territory out of its London office but said it was responding to the burgeoning Russian content market with many new players.

'The appointment of Katerina to our dedicated sales office for Russia enables us to exploit more opportunities for our business in this exciting and increasingly dynamic market,' said Danny Goldman, SPTI's senior vice president, sales, to whom Kolerova reports. 'We are excited by the potential of the emerging markets not only in Russia but across the CIS.'