The Motion Pictures Association (MPA) has promoted Christopher Marcich to president and managing director for Europe, the Middle East and Africa (EMEA).

Marcich is a 13-year-veteran of MPA's EMEA arm, most recently serving as senior vice president and managing director.

He assumes the new title immediately and reports directly to MPA president and COO Bob Pisano.

'Now more than ever the global marketplace is a primary source of business for our companies, and we need empowered leaders who can effectively advocate for their interests in complex and ever-changing foreign markets,' said Dan Glickman, Chairman and CEO of the Motion Picture Association of America. 'We are fortunate to have someone of Chris' experience and accomplishments to serve as the voice of the major film studios in this part of the world.'