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Buyers fly in early for buzzy EFM: “There’s real momentum”

By Jeremy Kay and Mona Tabbara2026-02-12T06:05:00

Justine Triet Sydney Sweeney Catherine Zeta Jones

Source: David Fisher / Shutterstock / Elias Tehan / CAA / Rene & Radka

Buyers are reporting more screenings than usual, while tempting sales packages have mostly arrived late.

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