Former Premier Comms exec Romilly Bowlby will head up the new venture, which will focus on individual talent.
Communications agency DDA is launching a personal representation division that will focus on looking after individual talent across film, television and theatre.
Romilly Bowlby, formerly of Premier Comms, ID PR and Public Eye, will front the new venture as director of personal representation, based in the company’s London offices.
Joining DDA’s senior management team, Bowlby’s remit will see her tasked with building the division’s client base for the new department, which will focus on personal publicity for individuals.
DDA CEO Lawrence Atkinson commented: “We believe Personal Representation will sit seamlessly alongside our existing services, as we continue to further expand the company’s already extensive offering.
“In Romilly, we have found the perfect person to lead the division – a figurehead respected throughout the industry, and firmly in tune with the cultural ethos here at DDA. We’re hugely excited to see her put her ambitious plans into place over the coming years.”
With offices in London and LA, DDA’s recent film campaigns includes Alice Through The Looking Glass and The Nice Guys.