Fifty shades freed

Source: Universal

Fifty Shades Freed

UK Top Five

Rank  Film / Distributor  Weekend Gross (Fri-Sun) Running Total  Week
 1 Fifty Shades Freed (Universal) £6.1m £6.1m 1
 2 The Greatest Showman (Fox) £1.92m £26m 7
 3 Coco (Disney) £1.25m £11.67m 4
 4 Early Man (Studiocanal) £1.13m £5.3m 3
 5 Darkest Hour (Universal) £978,111 £20.65m 5

Today’s GBP to USD conversion rate - 1.39


Erotic threequel Fifty Shades Freed swept aside the competition at the UK box office this weekend, storming to a £6.1m debut from its 594 locations, with an impressive £10,269 site average.

On Friday, the film dominated the market, taking 55% of all grosses with £2.66m – the biggest opening day for a film in the UK this year. That was also the third biggest UK opening day of all time for an 18-certificate film, behind Fifty Shades Of Grey and Fifty Shades Darker.

The Fri-Sun opening falls behind those two previous franchise entries (£13.56m and £7.58m respectively) but with Valentine’s Day to come this week, Universal will be hoping that the second film’s total of £23m could be attainable, though the original’s record-setting £35m won’t be troubled.

Darkest Hour fell 40% this weekend with £978,111 and is now up to £20.65m. In its second week, Phantom Thread added £425,518 for £1.65m to-date.


After its remarkable rise to the top of the chart last week, The Greatest Showman put on another stirring display, falling a slim 13% with £1.92m. The film is now up to a very impressive £26m and looks set to keep on running.

Maze Runner: The Death Cure fell 45% in its third weekend, posting £747,302 for £5.47m to-date. It still has some ground to make up on the previous two franchise entries, which topped out at £8.9m apiece.

Three Billboards Outside Ebbing, Missouri fell 34% in its fifth week, adding £588,204 to take it up to £10.6m to-date.

Family animation Ferdinand recorded a small uptick of 6%, adding £56,313 for £9.3m.


Disney-Pixar animation Coco held well this weekend, dropping 27% with £1.25m. The film is up to £11.67m as its heads into the school half-term period.

Star Wars: The Last Jedi added another £60,000 and is up to £82.55m.


Early Man fell a slender 25% this weekend with £1.13m. It now sits on £5.3m ahead of school half-terms, where it will battle it out with Coco for family audiences.

Colin Firth-starring sailing drama The Mercy posted a disappointing-looking £300,541 from 254 sites, an average of £1,183. Director James Marsh’s last effort, the Oscar-winning The Theory Of Everything, opened with £3.75m in 2015.

The Commuter added £73,343 and is up to £3.87m, while Paddington 2 is up to £41.84m after added £207,913.

STX Entertainment

Den Of Thieves added £598,077 in its second weekend for a running total of £2,25m.


Jumanji: Welcome To The Jungle is up to £36.1m after adding £557,000 this weekend.

Hindi-language feature Pad Man opened in 51 screens this weekend and grossed £116,000 for an average of £2,270.

Insidious: The Last Key is up to a £5.2m lifetime gross after adding £70,000.

Roman J Israel, Esq. followed up its meagre debut with only £1,500 in its second weekend, taking it to £43,000 to-date.


The Post added a further £469,335 this weekend and is now up to £8.35m, while Molly’s Game is up to £3.98m after adding £4,108.

Warner Bros

Clint Eastwood’s latest directing effort 15:17 To Paris, based on the true story of a failed terror attack, opened to £289,000 from its 323 sites for a weak-looking average of £896. For comparably wide releases of Eastwood films, Million Dollar Baby’s £803,899 from 285 and Hereafter’s £601,728 from 274 make the result look disappointing.

Trafalgar Releasing

Event cinema release L’Elisir D’Amore from the Met Opera posted £209,951 from 203 venues for a screen average of £1,034.


Animation feature Tad The Lost Explorer And The Secret Of King Midas opened with £302,000 from 451 sites, including previews of £98,000.

Downsizing added £84,000 and is up to £2.2m.


Journey’s End added £37,872 and is up to £284,472, while Winchester took £67,780 and is now on £680,111.


Andrey Zvyagintsev’s 2017 Cannes competition title Loveless opened with £126,253, with £73,911 from 39 sites this weekend adding to previews of £52,342. 

Zvyagintsev’s previous film, 2014’s Leviathan, opened with £29,895 and went on to gross £289,749, while his 2004 feature The Return grossed £305,281, both of which Loveless will be looking to beat.