Imax Corporation has struck a deal with New Tour Safaris Co Ltd, operator of Urgoo Cinemas, to open two theatres.
The installations will be situated in new construction projects in the capital Ulan Bator and mean that Imax extends its footprint to 58 countries.
“We are delighted to join forces with the nation’s top exhibitor to bring IMAX to moviegoers in Mongolia – one of the world’s fastest-growing economies and a market which we believe holds tremendous potential,” said president of IMAX EMEA Andrew Cripps.
“With the rapid expansion of our international theatre network and an increased number of local-language films, we are now more globally diversified than ever and today’s agreement underscores our continued focus on globalisation.”
“We are committed to delivering premium entertainment experiences and Imax will serve as an extension of this strategy, which we are confident will both strengthen our business and set the stage for a new era in moviegoing in Mongolia,” said Anandbazar Tsogt-Ochir, chairman and CEO of SOD Mongol Group, parent company of New Tour Safaris.
“With the world’s biggest blockbuster titles in the world’s most immersive format, we are proud to be the first to introduce The Imax Experience to the country and look forward to expanding our partnership in the future.”
Urgoo Cinemas opened a multiplex in 2009 and operates seven screens with the goal of adding seven to 10 new multiplex cinemas to Mongolia over the next three to five years “with an Imax theatre designed in most.”