EXCLUSIVE: Denmark-based sales company LevelK has signed a partnership with audience research firm Publikum, that will see the companies invest in five to 10 film projects across a three-year period.
Through the partnership, the companies will collaborate on projects from conception, through the film’s launch, and to its release to audiences.
The aim is to improve sales and marketing tools, and support producers and local distributors by optimising the audience for each film.
The first collaboration under the partnership will be Anke Blonde’s contemporary suspense film Dust, which LevelK boarded earlier this year and is selling in Cannes.
Publikum will host an event at the Nordic House in Cannes today (Thursday, May 15), where it will present findings from its audience research conducted over the past five years.
Natascha Degnova, acquisitions and head of PR & marketing at LevelK; Johanna Koljonen, author of film industry analysis the Nostrodamus report; Dust producer Dries Phlypo of A Private View; and Jacobine van der Vloed, director and head of studies at ACE Producers will participate in the panel.
Denmark-based Publikum uses AI-powered analysis and human insight to deepen audience engagement.
“From the many projects we’ve been involved in, it is our experience that many could unlock greater potential if there were a stronger continuity between the project’s first and last ideas - in other words, between the original creative intent and the ultimate market positioning and sales effort,” said Publikum co-founder Niels Alberg.
“For a long time, we’ve seen a reflection of our own approach in LevelK’s serious commitment to working with data. Through this collaboration, we’re confident we can offer producers an integrated process that delivers original insights into audiences, zeitgeist and markets — and greater precision in shaping ambitions from development through to distribution.”
“We want to simplify and improve communication and work process’ between production and distribution,” said LevelK CEO Tine Klint. “We both have unique data and by streamlining our resources we can optimize sales for producers and distributors – so basically the modest goal is to increase the revenue for the individual film.”
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