Netflix has reshuffled its creative leadership team in Asia Pacific with South Korean executive Minyoung Kim appointed to oversee operations across the region, excluding India.
Asia Pacific is the steaming giant’s second-largest territory in terms of paid subscription growth.
Kim was formerly vice president of content for Korea, Southeast Asia, Australia and New Zealand where she expanded Netflix’s remit to invest $500m in Korean TV series and films in 2021.
Since joining Netflix in 2016, she has spearheaded the streamer’s Korean content growth with series such as Kingdom, Extracurricular and Sweet Home as well as feature films including Space Sweepers, Night In Paradise and Time To Hunt.
In addition, Don Kang has been promoted to vice president of Korean content. He joined Netflix in 2018 and worked on strengthening premium content distribution with Netflix’s partnership with leading drama series production and distribution house Studio Dragon. The subsidiary of CJ ENM is responsible for popular shows such as Crash Landing On You, It’s Okay Not To Be Okay and Vincenzo.
Netflix has also named Kaata Sakamoto as vice president of content for Japan - adding the streamer’s growing anime business to his purview as head of the country’s live-action creative team; Malobika Banerji is now head of Southeast Asia content; Yongyoot Thongkongtoon is head of Thailand content; and Que Minh Luu leads programming in Australia and New Zealand.