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Source: Netflix

Netflix is testing a new ‘Ultra’ streaming plan in several European territories which costs €16.99 per month. 

The aim appears to be to gauge if customers are willing to pay more for higher quality visuals. 

Two versions of the new plan are being offered to some users in Germany and Italy.

As reported by, one version of the Ultra plan offers four Ultra HD streams and high dynamic range (HDR) content, but sees the number of Ultra HD streams for existing premium users (which costs €13.99) drop down to two. Another version sees Ultra and Premium users both have access to four Ultra HD streams, but Premium users miss out on HDR.

Ultra is not being tested in the UK, and no decision has been made about whether it will be rolled out or what features it might include.

In a statement to Screen explaining the tests, Netflix said: “We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer specific elements included in the test to our members.”