Chris Blackwell's Palm Pictures has formed a strategic content partnership with imeem, the San Francisco-based 'social media network' that claims more than 16 million active users.

The partnership will kick off on June 29 with online screenings of The Method (El Metodo), Marcelo Pineyro's award-winning 2005 Argentinian drama. Palm says the screenings will mark the first time a movie company has premiered full-length content on a social media network before release in theatres. Palm is set to give The Method a limited North American theatrical release in July.

Beyond the screenings, imeem will integrate Palm's entire catalogue of film and music into its service.

Blackwell said Palm is 'passionate about embracing innovative ways to use the Internet to expose our films to a wider audience. We are one of the first studios to showcase feature content online before it hits theaters. imeem's approach to their online community allows us to have a vibrant dialogue with our audience.'

Steve Jang, imeem's vice president of business development and marketing, said his company is 'focused on combining content and community with rich social media features to create a unique online user experience for fans and artists to share tastes and connect with each other. This is a great opportunity not only for imeem users who will have direct access to Palm's premium content catalog in full-form but also for Palm Pictures who can now engage millions of active users and content creators on imeem.'

Launched in March 2006, imeem enables its users to create, find and share all forms of digital media, including music, video, photos and art. The company has partnered with hundreds of music labels, film/video companies, and digital distributors to promote bands, directors, DJs and artists worldwide.

Palm Pictures acquires, produces and distributes music and independent film projects, releasing 10-12 films theatrically in the US each year.