Exclusive Media head of international sales Alex Walton and his team will handle sales on the Dasym Media family multimedia fund.
Steve Waterman, Bruce Stein and Charlie Coker head the fund, which will focus on all forms of family entertainment spanning film, TV, digital, gaming, live shows and merchandising.
Dasym Media, a subsidiary of Exclusive Media’s Netherlands-based backers and investment boutique Dasym Investment Strategies formerly known as Cyrte Investments, will partner on the capital raise with JP Morgan’s Entertainment Industries Group headed by David Shaheen.
Dasym will bring key funding from its existing investor base and JP Morgan will also provide a credit facility.
The fund anticipates its first release in autumn 2015. Dasym Media currently has a number of creative and strategic partnerships in place and is in discussions with other leaders in the children and family space.
“There are many fabulous family brands out there that our fund will partner with to ensure that they are appreciated in a broad media and product context,” said Dasym Media managing director Coker.
“Our goal is to strategically maximise the reach of our entertainment properties and fully realize their value across multiple media, mediums and geographies, especially the untapped opportunities emerging in China today.”
“Our mission is to find unique properties that can be launched in multiple media formats where family audiences experience content today, including apps, webisodes, TV segments, as well as traditional media platforms, said Waterman, who served as executive producer on the Alvin And The Chipmunks franchise.
“We are platform-agnostic,” said former Mattel and Hasbro executive Stein. “We match properties with the optimum, most efficient media for launch, and then use new marketing and consumer product models to optimise the brand’s value to audiences, consumers and retailers alike.”