LoveFilm is rolling out its streaming service to Germany.
In addition to LOVEFiLM’s existing DVD and Blu-ray rental service (via post) in Germany, LOVEFiLM.de’s streaming Beta service to PC is now live.
Subscribers in Germany now get digital films to their PCs as part of their subscription package at no extra cost.
In the past nine months, LoveFilm has launched its player in the UK on PCs, selected internet-connected TVs, and the PS3.
Simon Calver, CEO of LoveFilm, said: “Following the enormous success of the LOVEFiLM Player in the UK, which launched in March 2010, an international rollout of our popular subscription streaming service is very much a component of our expansion strategy. LOVEFiLM already has a growing customer base in Germany enjoying our online DVD and Blu-ray rental service, a rollout of streaming there was the natural next step.”
Ernst Trapp, Commercial Director of LOVEFiLM Deutschland, added: “German film lovers have high expectations. We believe our unique model of range and convenience, combining DVD rental by post and streaming to as many platforms as possible, will be well received in this market. Germany deserves a better value, more convenient, customer driven film service – that’s what we’re bringing.”