Arts Alliance Ventures has merged its events cinema businesses into one integrated operation, to be led by CEO Mark Foster.

Former Deezer MD of UK and Ireland Mark Foster appointed as CEO of the company, which works across financing, distribution and marketing of event cinema titles. Foster starts his post immediately.

Operating under the consumer-facing brand of Arts Alliance, the new business will absorb the music and arts-focused production and production finance company Mr Wolf Presents, in addition to taking on board the cinema booking, content distribution and marketing services operation which previously were run by sister company Arts Alliance Media.

John Woodward, chairman of Arts Alliance, said: “The arrival of Mark Foster as the CEO of the newly integrated business is a watershed moment for us.  Mark’s expertise and experience developing new business and marketing models for the content sector makes him the ideal person to lead the business. In addition the consolidation process announced today also means that for the first time the music and arts-based production sector will be able to deal with a well-resourced, one-stop-shop which will provide finance, production support, worldwide distribution, marketing budgets and campaign execution.”

Foster added: “I am passionate about working with our new and future partners to create exciting new, multi-dimensional content in all genres, from opera and ballet through dynamic exhibitions and theatre productions to rock and pop events, growing our global distribution network and supporting them with innovative marketing.”

The Arts Alliance event cinema upcoming slate includes Royal Opera House Live 2014/15, Globe on Screen 2014, Exhibition on Screen and In Search of Chopin.