The grant will launch EuroScreen, a project which aims to bring together the screen and tourism industries to capitalise on the economic opportunities.
Film London has been awarded an Interreg IVC grant to launch EuroScreen, a project which aims to capitalise on economic and cultural opportunities presented through screen tourism, working in partnership with eight organisations in seven EU regions.
The €1.5m grant from the Interreg IVC fund will be boosted by €400,000 match funding from all partnership organisations,
EuroScreen intends to improve the effectiveness of policies between the screen and tourism sectors within participating regions and drive growth in both sectors.
Film London is the official lead partner of EuroScreen, which will run from 2012-2014, and will work in close partnership with regional development agencies, local government, film commissions and a higher education institution.
They are: Apulia Film Commission (Italy), Bucharest – Ilfov Regional Development Agency (Romania), FTZ - Fondazzjoni Temi Zamit (Malta), RARR – Rzeszow Regional Development Agency (Poland), Municipality of Ystad and Lund University, Department of Service Management (Sweden), Maribor Development Agency (Slovenia) and Pro Malaga Local Public Agency for Economic Development in Malaga (Spain).
Adrian Wootton, Chief Executive of Film London said: “Film London has long been an advocate of the value and unlocked potential of screen tourism. We have seen visitor figures to some destinations in the capital soar after being used as a filming location on big budget movies.”