New company will focus on the development, production and distribution of Chinese language films for the burgeoning Chinese market.

Seven Stars Media chairman Bruno Wu [pictured] has launched a new Chinese domestic film company.

Under the Seven Stars Constellation Film Company Ltd. label, the new company will focus on the development, production and distribution of Chinese language films for the burgeoning local market.

In addition, it will also handle theatrical distribution for Seven Stars non-Chinese language titles.

Seven Stars Constellation has already created a joint venture with Liu Yiwei’s Joyful Film. Liu Yiwei led the producing team on Chinese box office smash Lost in Thailand and co-produced and co-developed Finding Mr. Right.

Wu commented: “The recent box office successes of Chinese language films shows that the marketplace will accept and support local films as long as they satisfy the audience with subjects and characters they can relate to.

“They need to be well made, entertaining, and appeal to the contemporary mindset of the young moviegoer. I couldn’t be more excited to have found such great partners.”

Seven Stars previously formed joint ventures with director Justin Lin and producers Avi Arad and Pierre Ange Le Pogam under the collective Storm Entertainment banner.

Meanwhile, former CEO of Wanda Film Productions Song Ge, where he was responsible for both the production and distribution divisions, will join Seven Stars Films and Storm Entertainment as a company director.

Ge will also harness additional financing for both development and production for the groups.