Sky’s internet TV service Now TV is to launch on Tuesday with more than 1,000 films available to stream for either £15 per month or up to £3.49 per title.
Now TV, initially available via a dedicated website, offers non Sky subscribers access to the Sky Movies library of content. It will be extended later this year to offer Sky Sports and entertainment channels for an additional fee, along with wider distribution via channels including YouView.
Recent DVD releases, such as Ghost Rider and The Woman In Black, will be available to stream for 99p-£3.49 in a pay-as-you-go model.
A separate subscription service, Sky Movies Pass, will allow users to select from 600 films, available at least 12 months ahead of their distribution on rival VoD providers.
Netflix, which launched in January, and an online-only Lovefilm subscripton each cost £5.99 per month.
Sky’s director of Now TV Simon Creasey said the service would increase the level of choice for consumers.
“Following the explosion in internet-connected devices, we know that more and more people are looking for great content to watch over the web, and that’s where Now TV comes in,” he said.
Sky’s existing TV subscribers remain able to access its separate IPTV offering Sky Go for free.
This article first appeared on Broadcast.