Lucinda Hicks

Source: Ludovic Robert

Lucinda Hicks

Lucinda Hicks, former CEO of Banijay UK, is joining Sister Group as CEO following the departure of Los Angeles-based Cindy Holland last year.

London-based Hicks, who was also previously chief operating officer of Endemol Shine UK, will report to Elisabeth Murdoch, co-founder and executive chairman.  

Chris Fry, currently Sister Group chief financial officer and interim CEO, has been promoted to the newly created role of Sister Group COO in addition to CFO.

The appointments follow the decision to move group operations from the US and sell globally from the UK.

Sister Group encompasses all of Sister’s TV, film and digital publishing operations, recently increasing its minority stake to fully acquire UK production company Dorothy Street Pictures.

Hicks and Fry will work closely with Sister London, the creative production arm of the business, behind series including Black Doves, which continues to be led by Jane Featherstone and the existing team.

“Lucinda takes the reins at a truly exciting point in Sister’s evolution with our global facing TV and film operations now led from the UK, creative partner businesses maturing and showing almost limitless potential,” said Murdoch.

“She is one of the most talented creative executives of her generation, who has run indies and groups, has a proven track record in nurturing creative talent, founding start-ups, and driving major M&A activity and an ingrained international perspective – a skillset and experience perfectly suited to lead us in our next chapter.”