Madrid-based pay-TV and streaming giant Movistar Plus, which backed three of this year’s Cannes Competition selections, has officially named Juan Andrés García Ropero head of the content division overseeing four new units.
Bruna Hernando will lead Originales Movistar Plus, bringing together the streamer’s in-house fiction and non-fiction series; Guillermo Farré heads up Spanish Cinema; Iñigo Trojaola oversees editorial development and acquisitions; and Hugo Tomás leads entertainment.
Ropero oversees strategy and development of films, series, documentaries, entertainment shows and new original production formats and essentially has assumed the responsibilities held until recently by Jorge Pezzi, who quietly exited his role as director of fiction and partnerships under a strategic overhaul at parent company Telefónica.
Fran Araújo, the executive producer closely associated with the development of the Movistar Plus fiction model over the past decade, has also departed. Neither executive was mentioned in Monday’s announcement.
Movistar Plus CEO Alfonso Gómez Palacio was appointed last month after Daniel Domenjó was removed on April 23, only 13 months he had been brought in to succeed Cristina Burzako.
“The new organisation aims to bring greater focus to the business, drive further growth in content production and improve coordination across the areas that shape the customer experience (…),” Movistar Plus said in a statement.
The continuing executive reshuffle reflects a broader restructuring and strategic reassessment underway at Telefónica since the arrival of Marc Murtra as executive chairman in January 2025, replacing José María Álvarez-Pallete.
Murtra unveiled Telefónica’s “Transform & Grow” strategy in November 2025, centred on cost savings of up to €3bn and a renewed focus on Spain, Brazil, and the UK and Germany, while accelerating investment in AI, cloud and cybersecurity. The plan was poorly received by the markets.
Movistar Plus has backed The Beloved, La Bola Negra and Bitter Christmas in Cannes as well as two of the country’s most successful recent titles – Oliver Laxe’s Oscar-nominated Sirât and multiple Goya winner Sundays from Alauda Ruiz de Azúa.
No comments yet