Universal Pictures and Blumhouse Productions have signed a 10-year first-look production deal as Jason Blum looks to form partnerships across NBCUniversal.

Blum, the prolific genre producer whose The Purge: Anarchy arrived at the weekend in second place on an estimated $28.4m, will also produce content for Universal Television and Universal Cable Productions. 

Blumhouse will bring its Sinister franchise to Focus Features, making Universal home to three of the company’s most profitable micro-budget franchises including The Purge and Insidious, which is already based at Focus. 

The company’s first film with Universal was June 2013 release The Purge, the $3m production that debuted at number one on $34.1m, some 17% higher than the debut of Anarchy.

Despite the discrepancy in opening weekends Anarchy, at a price tag of $9m, will easily turn a profit for the parties involved.

Blumhouse’s next micro-budget releases with Universal will be the supernatural thriller Ouija on October 24, the Jenifer Lopez psychological thriller The Boy Next Door set for January 23, 2015, and the next Insidious chapter.

Blumhouse and Universal’s other micro-budget projects in development and production include Hasbro’s Jem And The Holograms and In A Valley Of Violence starring Ethan Hawke and John Travolta.

TV projects encompass scripted and non-scripted shows including Ascension for Syfy and Eye Candy for MTV.

CAA, Blumhouse consultant Charles Layton, John Diemer and Carlos Goodman negotiated the deal with NBCUniversal on behalf of Blumhouse.