How Kling AI is enabling filmmakers to achieve more ambitious visuals than time or budget usually allow

House Of David, the Amazon Prime Video series that launched earlier this year, used Artificial Intelligence (AI) tools to generate dozens of its final shots in the latest sign of the technology’s adoption as a creative tool.

Generative artificial intelligence platform Kling AI was one of the many AI tools indie studio The Wonder Project used on the project.

Jon Erwin, series creator and co-showrunner, has said using AI “allowed us to tell the story in a budget and time frame that we could afford. You can dream in real time and collaborate on the material much quicker”.

AI tools are being widely incorporated across all aspects of professional content creation. Kling AI, the AI-powered creative platform, calls it an “AI plus creator workflow”.

“Kling AI is a tool for creators to help them get more things done that they could not have done before,” says Yushen Zeng, head of operations at Kling AI. “It is your creative partner, enabling directors to enhance their productivity and also to transform the filmmaking process.”

Kling AI is being used to augment workflows in pre-production, production and post-production by everyone from creative agencies for blue-chip brands including Coca-Cola and Nike, to games developers, indie creators and high-end productions for studios and streamers such as Amazon Prime.

In pre-production, Kling AI helps creatives visualise ideas and rapidly iterate storyboards. The technology can generate photoreal video clips such as explosions, car crashes or helicopters for insertion into action-heavy productions. It will also create sound effects, animate characters and synchronise lip movement. In short, the tool enables filmmakers to envision and achieve more ambitious visuals than their time or budget may otherwise allow.

“Our goal is to create a one-stop AI creative suite,” explains Zeng. “From idea to image to final video, you can create it all with Kling AI. We are continually redefining the industry standard to give creators the best quality in terms of image, motion and aesthetics, as well as more control over their video generations.”

Kling AI is empowering the global creative community with promotional and funding initiatives, building what it calls a “creator ecosystem” with campaigns and grant programmes. Its ‘Bring Your Vision to Screen’ initiative, launched in April 2025, received more than 2,000 submissions from 60 countries. Winners were showcased on large public screens in cities including Tokyo, Paris, Hong Kong, Shanghai and Toronto.

Creative transformation

The seven-part anthology series Loading… was created by Kling AI in partnership with the Beijing-based studio Outliers. It transformed the entire creative process by generating scenes and images that are difficult to build using a physical set. Since being distributed globally in July on YouTube, the series has gained 200 million views.

In collaboration with directors including Jia Zhangke and art director Timmy Yip, who won an Academy Award for his work on Crouching Tiger, Hidden Dragon, Kling AI released nine AI-generated short films last December, marking one of the first attempts at human-machine co-creation in the film industry.

So confident is Kling AI in its platform that it has a strong presence at events including the Asian Contents & Film Market at Busan International Film Festival, the Tokyo International Film Festival and Mipcom in Cannes.

The technology is currently capable of generating a 10-second video clip in HD and the ultimate goal is to create a full-length video with all sound and imagery generated by AI.

“We are constantly looking to improve the capability of our AI model and to make it as cost-effective for users across the industry as possible,” Zeng says.

Ecosystem building

Kling AI supports a community of more than 45 million content creators and has powered the generation of more than 200 million videos and 400 million images.

“We’ve integrated more than 10 major video-generation models, and videos created with Kling AI outnumber all others combined,” says Joaquín Cuenca Abela, CEO of global creative platform Freepik, an enterprise user of Kling AI. “Kling AI stands out for its fast rendering, highly rapid video generation, precise prompt following, and exceptional camera control.

Freepik is among the more than 20,000 enterprise customers worldwide that Kling AI has gained across various industries.

As a further demonstration of its commitment to building a community of AI filmmakers, Kling AI recently rolled out the Next Gen Creative Contest. The winners of this global competition will be featured at Mipcom, Tokyo International Film Festival and more to empower a new generation of creators to push creative boundaries and shape the future of AI-powered story­telling.

Contact: Ivy Yu