Internet retailer Ocado signs a 12-month direct marketing agreement with LoveFilm.
LoveFilm will distribute Ocado branded inserts direct to customers’ doorsteps via rental titles over the course of the year. The first part of the campaign will start this week with LoveFilm subscribers offered discounts off large spends at Ocado.
The two companies also had a marketing deal in place last year.
Mark Foley, business development manager at LoveFilm, commented: “At a time when more people are staying home to enjoy their entertainment we expect these special offers to prove popular with our existing and new customers.”