UK independent chain Curzon Cinemas has joined MUBI Go, the new initiative which provides MUBI subscribers with a complimentary cinema ticket each week chosen by the streaming service.
Curzon’s involvement with the scheme will launch with Luca Guadagnino’s remake of horror classic Suspiria, which opens at Curzon venues and other participating UK cinemas on Friday November 16.
The selections available for MUBI Go are chosen by the company’s programming team, and are a mixture of UK releases and MUBI’s own distribution titles.
The most recently added is Hirokazu Koreeda’s Palme d’Or winner Shoplifters, which is being distributed by Thunderbird Releasing in the UK.
MUBI subscribers can access the service through a MUBI Go app. It generates a ticket code which can be presented each week at participating cinemas to claim a ticket.
Other venues involved in MUBI Go include London’s Barbican Cinema, HOME in Manchester, the Showroom in Sheffield and Filmhouse in Edinburgh.
MUBI is collaborating with cinema network Europa Cinemas and distributors Thunderbird, Dogwoof, Altitude, Vertigo, Modern Films and eOne on the initiative. 20th Century Fox and Park Circus have also joined this week.
“The number of MUBI Go partners in exhibition and distribution are growing - studios are contributing their films and they’re seeing more and more exhibitors such as Curzon honouring the MUBI Go initiative,” said a spokesperson for the company.
Screen exclusively revealed the launch of the MUBI Go service in September; it began with Desiree Akhavan’s Sundance 2018 title The Miseducation Of Cameron Post, followed by Chloé Zhao’s drama The Rider.
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