Kristen Figeroid has rejoined Sierra/Affinity in an expanded role as MD and EVP where she will lead daily operations and oversee sales and partner servicing activities.
The highly regarded executive returns to the company after working at Endeavor Content since 2018, most recently as SVP. Figeroid elected to leave the agency after it was announced the sales team would split from Endeavor Content and return to the WME fold in the wake of Hollywood agencies’ agreement with the Writers Guild Of America restricting ownership of production and financing entities.
Figeroid previously served as Sierra/Affinity’s EVP of sales and distribution from 2010-15 where she handled sales on such films as Atomic Blonde, Whiplash and Nightcrawler.
“We are excited to welcome Kristen back to Sierra/Affinity. Her passion for film and the business, robust industry connections, and unmatched expertise in her field makes her a fantastic asset to our team as the marketplace continues to evolve for independent film sales and financing,” said eOne president of film Nick Meyer, to whom Figeroid will report alongside COO of film and television Marc Schaberg, “Kristen has an infectious energy and was integral to the Company’s growth over many years, we look forward to continuing that upward trajectory with her on board.”
“I am thrilled to re-join Nick, Marc, and the rest of the Sierra family and quickly resume the collaborative relationship we had for many years. I am grateful to be part of this organisation and excited for the tremendous opportunities waiting there for me,” said Figeroid.
Prior to her first stint at Sierra/Affinity Figeroid was VP of international sales at The Film Department where she sold Gerard Butler crime thriller Law Abiding Citizen. She has also held senior roles at Media 8 and Mainline Releasing and Lightning Entertainment.
At Endeavor Content she handled films such as Maggie Gyllenhaal’s Venice award-winning directorial debut The Lost Daughter, Book Club, Dev Patel‘s directorial debut Monkey Man, and The Peanut Butter Falcon.